The noun paradigm is a philosophical or theoretical framework of any kind with a typical example, pattern or model.

Synonyms are prototype, archetype, ideal or exemplar.

The word origins from the Late Latin (15th century) paradigma meaning pattern or example. It also comes from Greek paradeigma meaning “pattern, model, example” or paradeiknynai meaning “show side-by-side” (where –para means “beside”).

Will this new paradigm become the future norm?

A new paradigm for online marketing has emerged with performance marketing.

The western development paradigm might contradict to asian values.